Still In Search For That Illusive Dollar Bill

22 Sep

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Trucking Values

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On Sep 22, 1997, Karen Spangler wrote:

Just an update on what I've been trying to accomplish for GSIS in getting new clients. I had dinner with an old friend of mine, Bill Anderson, who is President of Perling Truck Corporation and President of UAP of America (which is a subsidiary of Perling Truck Corp.) Attached is a copy of his business card. I spoke of your company and about my role in seeking out new business opportunities for GSIS. He said his companies do not have web sites at this time but expressed an interest in having web sites created toward the end of October.

Bill has a copy of the brochure and data sheet. I feel we need to get a follow-up lketter out to him right away mentioning my name.

Also, I had lunch with Jeff Cramer, Director of Marketing for Faster Copy in Vienna. (A copying company similar to Kinkos.) After telling him about your company and what my role is, he expressed an interest in having his company's current web site enhanced. I told him your company is equipped to >handle this and said I would send him a letter, along with a brochure and data sheet.

Do you have a standard letter you send out? Do you want to send it or should I send it? Let me know your thoughts on this. —Karen

Hey Karen,

With all the office/new tenant shuffle of late monkeying all my time, I am finally just now focussing on your memorandum. As you will note I have sent a follow-up E-mail to Bill Anderson, and a query to Owen Chaffee. As for Jeff Cramer, I suppose I can draft a appropriate letter, but his situation brings me to several points I want to make, and since I am making points, I might as well articulate all the issues of the hour concerning our future, for the record:

1) First, we are absolutely estatic that you are serious concerning bonafide opportunities for your own financial growth as it relates to our own. Yes, we are delighted to have you aboard, as you fill an important niche we have had impossible difficulty in filling in years past. As the GSIS public relations contact, your professional and upbeat demeanor will serve to spark initial interest in our services, solidify a complex deal, as well as being available to encourage the client over the course of the contract. Once we have ironed out the still emerging wrinkles in our sales routine, Karen, you will no doubt be well worth the 20% plus bonuses you will earn.

There are many ways to approach the next step in creating a successful business. While we certainly want as much work as we can handle, we can not afford to move too fast either. On the other hand, the time is ripe for making our mark. But whatever path we take, I want to thank you again for contributing to our vision of a healthy company, fueled by friendship and the motto of professional approach, professional results. Your friendship means a lot to Sue, and it means a lot to me.
2) We need to get you wired at home. Once we have regained our financial footing after this most recent spending spree with a few additional clients, if you still cannot afford a computer, I see no other option but to buy you something on the company store ledger. That is to say, while you can quite conceivably sell a few clients in the beginning exploiting that wonderfully keen Karen Spence natural charm and beauty, ease of communication, thorough knowledge of our services, products and web arcania in general, plus having reliable access to any client or related sites, all press one into the position of having to work from the environment from which one is advocating. We will discuss this scenario at greater length perhaps over crabs this weekend.

3) And to that end, you'll need to be briefed on our operational procedures, which of course are still emerging with the addition of Peter Burris and yourself to the GSIS fold. This is all rather new, and no one is being fingered for pulling up slack, so don't worry about that, okay? In fact, the delicate timing of all this gearing up seems perfectly tuned to some unnamed cosmic consciousness. Bottomline is our office won't be completely brought from chaos to order until my wall of bookshelves is installed at the end of next week, plus a couple of days organizing them. After that task is completed, and I can find my odds & ends again, we'll be poised for success. I hope that you'll then be able to find appropriate time to stop by the office, get up to speed on the web lingo, and basically learn as you go everything you'll need to know to make a difference.

4) We no doubt need more brochures, a definitive bio for yourself to be included in the brochure and on the website. I added Peter to http://www.imote.com/istaff.html earlier this week. The worksheet, contract, or data sheet (as you referred to it) will probably be utilized as a general guideline from which a final bid and contract is tabulated, but I am hoping to become less involved with a la carte pricing and more confident in providing the client a huge array of services within a given price range. We will discuss this further in greater detail, because once you are up to snuff, I feel that you should be qualified to quote prices in your role as PR/sales rep. Any less responsibility would probably warrant a mere finder's fee of 10%, and while we will hammer out these details in the coming weeks, I wanted you to be aware of my perspective on your full role as I would like it to be, part-time as it is, nevertheless, because I see you as a very important piece in the Graphic Solutions Ink Systems big picture.

5) Of course once all of the above has been satisfied we will know what to do with Jeff Cramer and similar situations. You should have secured his businesscard, or at the very least, his website URL. But I'll do a Net search after I zip this off to you)., and will troubleshoot the situation today. Hopefully I'll find his site, and will jump at the chance with all sorts of ideas on how to improve it, and end by contacting Jeff by E-mail if he is listed at his site, or my snail mail if I come up empty. Thanks for these two contacts, but as I said, I hope we can grow together, so that you can take more responsibility leaving me to design and manage, Sue to keep the financial books and general Mac networking, and Peter, well, Peter will back me up until I find a niche for his own strong suits, which by the way don't seem to overlap many of mine.

Anywaze, Karen, we look forward to this weekend. Hope you find the tone of this note gentle and even-handed. Except for Pitch's E-mail contribution a few weeks ago, nothing's written in stone. There are many ways to approach the next step in creating a successful business. While we certainly want as much work as we can handle, we can not afford to move too fast either. On the other hand, the time is ripe for making our mark. But whatever path we take, I want to thank you again for contributing to our vision of a healthy company, fueled by friendship and the motto of professional approach, professional results. Your friendship means a lot to Sue, and it means a lot to me.

See ya Saturday still in search for that illusive dollar bill,

Gabriel Thy
Creative Director
Graphic Solutions Ink Systems
http://www.imote.com

© 1997 - 2013, Gabriel Thy. All rights reserved.

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