Date: Fri Sep 12, 1997
Gabriel, forgive me for not getting back to you sooner. My move and details yet unresolved from my mother's estate have not left me with any free time. Karen told me some of the avenues you were considering and I wanted to pass along my recommendations. Congratulations on securing the Always & Forever account.
If you have already targeted the types of businesses you would like to draft web sites for then you only need to decide the geographic area you will develop. I would recommend soliciting a telemarketer, paying minimum wage and a percentage of new businesses signed up. The initial investment is minimal and well worth the return. The person you hire can work out of your home. Have your phone salesperson pitch your services to the businesses you have targeted being careful to contact the appropriate people inside the companies you contact.
Karen tells me you have a brochure. Mail out your brochures to contacts your telemarketer uncovers or send out a blanket mailing to the businesses you have targeted along with a personal letter addressed to the decision maker. Both approaches are bound to bring in business.
You are not the sales type, as you have said, so I would have Sue make the office calls. Her personable style will help sell your services. If business picks up then you can hire an outside sales rep to work on a percentage of sales and service. It sounds pretty basic and I believe it is. Bringing in initial business will happen with these efforts. The quality of service and the product you bring to the marketplace will determine your ultimate success. Follow-up is the key Gabriel and I encourage you to think about how you will approach customer service. It is the key to long term success.
Thanks Pitch for your business advice. Of course your plan of action is a very good one. It is certainly my loss that we never got the chance to seriously talk without all the distractions. I'm sure I would have liked to have collaborated with you.
Thanks again Pitch for easing into a rather strange crowd gathered last Friday night, and not missing a beat. Your salsa was a killer the next day after having a chance to stew in its own cold juices a while longer. I indeed felt the sting, and most of my buds are half-dead from years of palate abuse. And many kudos for manning the grill. Everything was fabulous
Len Bracken's number, if'n you're still interested, is 301-xxx-xxxx. He's a decent enough fellow, even if his politics are more than a bit twisted. And he is definitely a true believer in these health derivatives, conjures, and whatnots...
Well Pitch & KarenSaturday's Sue's birthday, October 11. We're thinking of an early Saturday afternoon pitch to the shore for crabs & shrimpers. Inviting Sherri. And of course, Mom. Are you guys up to join us?
Peter, our new tenant, web staffmember, is hosting his girlfriend Michelle who's flying in from Purdue University that weekend, and as befits the season, are planning a Sunday afternoon bird roast, and we'd love to have you.
This is not an either/or situation for us. We will probably do both. And we'd love to have y'all join us for either or both. Lemme know.